VYRA
A Dubai-based music and events house for melodic techno and indie dance. VYRA is the home of No Checkout, rooftop pool sessions in Dubai that run from sunset into the night, and works across three arms: event management, artist management, and an upcoming music label. Curated and intimate, never a volume game.
Founded and led by Mo
VYRA is the umbrella under which the parties, the artists, and the sound all live. Built around melodic techno and indie dance, VYRA takes a curated, intimate approach to nightlife — quality over volume, every date built around a full content and experience workflow.
Three arms, one brand
Events Management
Curated sessions — most recently "No Checkout," an intimate rooftop pool party series in Dubai with a noon-till-never spirit. Tiered entry, a curated crowd, and a full content workflow behind every date.
Artist Management
Representation and booking support for DJs and artists aligned with VYRA's sound — melodic techno and indie dance — with an emphasis on quality bookings over volume.
Music Label
Original releases and artist signings under the VYRA name. First signings and releases are in development.
Rooftop pool sessions. No clocks, no checkout.
Good to know
What is VYRA?
VYRA is a Dubai-based music and events house built around melodic techno and indie dance. It works across event management, artist management and an upcoming music label.
What is No Checkout?
No Checkout is VYRA's rooftop pool party series in Dubai: melodic techno and indie dance from sunset onward, with a curated crowd and a noon-till-never spirit.
When is the next No Checkout?
New dates are announced on Instagram first. Follow @vyra.dxb to catch the next session.
What music does VYRA play?
Melodic techno and indie dance, across VYRA's events, the artists it works with and the upcoming label.
How do I book an artist or partner with VYRA?
Email hello@vyramusic.net for venue partnerships, artist bookings and press.
Is the VYRA label releasing music yet?
Not yet. The first signings and releases are in development.